9 Reasons Why Simple Web design is the Best
1. Simple web design gets more conversions
All recent studies have proven that simple web design results in more conversions than complicated websites with excessive beautification. Many eCommerce store owners even report enormous increases in sales after simplifying their websites.
It can be tempting to try and promote sales by pulling out all the bells and whistles, but trying too hard can even have the other impact. People don’t love it once they feel someone is trying to sell them something.
Actually, flashy websites tend to chase away conversions. Meanwhile, minimalistic sites permit visitors to just make purchases or find important information without feeling like someone is actively trying to make them do so. This is not to say that your website shouldn’t include any images, videos, or attractive colors. Rather, you ought to use these elements thinly and in ways in which highlight main conversion points like “add to cart” buttons, lead forms, newsletter subscription boxes, or “contact us” tabs.
If you would like more sales, consider optimizing your website by getting rid of any unnecessary details which will distract users from main conversion points. Also, learn to efficiently use white space to make a visually appealing website that’s both professional and easy to navigate. Simple web design puts the main target of your site on the conversion points without leaving much room for users to stray away, thus driving sales.
2. Simple web design is timeless
In the world of web design, time moves at a fast pace. Website fads come and go, making new styles out-of-date extremely quickly. One of the only trends that has remained relevant pretty much since the arrival of the internet is simple web design.
Using a simple design means you won’t need to update your site as often because it won’t soon become outdated. Some business owners are ready to go years without making modifications to their websites because they chose a timeless, minimalist design theme. Other business owners, however, need to update their websites to continue to keep up with developing trends.
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3. You don’t want to confuse your website visitors
If someone clicked onto your website, they did so for a reason. Though, that reason was probably to not admire your supreme graphic design skills. They know exactly what they need to seek out on your website and, as the website owner, your objective should be to make it as easy as possible for visitors to seek out what they’re trying to find.
That’s exactly why the menu or navigation bar is one of the website’s most significant elements. However, brands still tend to incorporate and squeeze all of their pages within the main menu bar. And this will actually overwhelm the users instead of assisting them to locate the page they’re trying to find. The optimum number of tabs within the main navigation bar should be a minimum of 6 tabs with only a couple of options for each.
Eliminating needless distractions from your website creates a more clear, concise, and efficient user experience. The best way to progress the user experience on your website is to simplify it.
Don’t make your website visitors overthink. The paradox of Choice states that the more choices you give someone, the less likely they’re to make any choice in the least. If you overwhelm your website visitors with dozens of clickable buttons and hyperlinks, attention-grabbing images, videos, gifs, and more, they become much less likely to click where you really want them to click.
Take a look at your website. Which features are you able to remove to simplify your web design? Certain features could also be more distracting and fewer important than you think.
For example, a pop-up requesting that users sign up for your newsletter could appear kind of a good idea. But, what if that person was getting to make a purchase and you confused them with your pop-up? Now, not only may they not make a purchase, but they could become irritated and even less likely to sign up for your newsletter than if the form was at bottom of the page where they expected it to be.
Going a step farther, nobody goes to read every word on your website. It’s best to place the foremost important information front and center and take away any lesser information someone might otherwise read instead. Absolutely the best way to ensure people will read the info you would like them to is to get rid of the other information and streamline your website.
When you offer too many various things for people to look at and interact with on your website, it can create a great deal of confusion. Users won’t know where to look or maybe where to start out when it comes to navigating your site. Simple web design permits you to guide users’ eyes along with your website with operative use of white space and clear navigation tools.
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4. Simpler designs appeal to users’ expectations
People have certain expectations for the layout of specific kinds of websites. Have you ever noticed most of your favorite ecommerce sites have very similar layouts? That’s because they’re following the expected layout pattern so as to maximize conversions.
If your website visitors already know exactly where to click to get to where they want on your site, even if they’ve never visited your site before, they’re more likely to convert into clients.
Websites that stray too far away from expected layouts risk confusing their visitors. There’s a particular amount of credibility involved with a simple web design that adheres to expected conventions. When your website is both familiar and easy to navigate, it erases the learning curve and accelerates the method of a visitor becoming a client.
If your website doesn’t adhere to standard web design patterns, nobody goes to marvel at your innovation. They’ll only be left wondering why certain buttons or pieces of info weren’t where they expected them to be.
5. Simple web design is universally appealing
A recent study by Google proved that visually multifaceted websites are consistently rated as less appealing than websites with simple web design. Simple easy web design is in a position to rapidly establish trust with your website visitors. Meanwhile, websites that contain too many photos or different colors and fonts tend to appear spammy.
No matter who your audience is, they’re more likely to be ready to trust and simply navigate your website if it’s a minimalist style. Older audiences can sometimes have a hard time reading fancy fonts, text over brightly colored backgrounds, and heavy blocks of text without a lot of white space. Similarly, younger audiences are even more likely to be confused by an overabundance of images and videos. The best way to enhance your website for all audiences is to simplify it.
6. Simple websites load faster
Fast load times are unconditionally bossy, not just for excellent user experience, but also permanently SEO rankings. Consistent with the experts, users tend to abandon websites that take longer than three seconds to load. This will not appear to be much time, but within the digital age, people are familiar with expecting information at the press of a button. Expecting a web page to load isn’t an option.
Also, Google uses site speed as a part of their search engine optimization ranking algorithm. The quicker your website to load, the higher it’ll rank as a result when people search for affiliated keywords. A simple and well-organized website structure can do wonders to boost your website’s Google search engine ranking.
Filling your website up with too many pictures, gifs, videos, etc. can severely slow your load speed. By choosing a simpler web design, you’ll ensure your website will load much quicker. Simple designs also decrease the workload on your server, which may improve load times even more. Videos and enormous image files take up huge amounts of space to host, and removing them from your website is one of the fastest and easiest ways to enhance your website’s load speed. Most hosting companies charge by how much space your website takes up their server, as well. So not only can simplifying your website progress your load time and increase sales, but it also can save you money!
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7. Simple web design looks expert and trustworthy
A clean, simple web design legitimizes your business. It gains trust and makes users more likely to return to your site at a later date. A recent poll found that 48% of individuals determine the trustworthiness of a business based on its web design. In fact, the massive majority of Internet users report that the presentation of a website directly impacts how much they trust a business.
So how do you achieve this good-looking but simple style on your own website? The solution is white space. White space is all the space on your website that appears in margins also as in between words, letters, images, and headlines. Operative use of white space helps users focus on one piece of your website at a time, streamlining the conversion process.
8. Simple web design is easy to adapt
The more complex your website is, the more chances there are for things to go wrong. Besides, making updates to a highly detailed site is a nightmare. Keeping the code of your website clean and simple can save or your web developer countless hours in the future when maintenance to your website becomes essential.
Finally, there’ll come a time once you will get to make updates to your website. Whether you would like to repair a bug or add new information, the simpler your web design is, the better it’ll be to make those updates. Simple web design isn’t just important for user friendly navigation and conversion centered layout, it’s also essential for easy routine maintenance!
9. Simple web design is proven to be effective
There’s a reason most major brands have simplified their logos in the past few years. Simple designs are better designs!
You can adapt these same design simplification ideas to your company’s website! Notice how Google switched from a serif font to a sans serif font? This is because sans serif fonts tend to be easier for many people to read since they’re more simple. Dropbox and Spotify both opted to get rid of text from their logos since the pictures represent themselves.
When possible, convey information on your website through photos or infographics rather than large blocks of text. As long as the photos aren’t too complicated, this will be an excellent way to streamline a web page and inspire more people to truly look at the info you’re providing.
Final Words
No matter what business you’re in, simple web design is usually getting to be the most effective web design approach for you. You’ll boost conversions, progress user experience, save money on web hosting, and even develop Search Engine Optimization ( SEO ) all by simplifying the design of your website.
If you need any help in your web design, Creative 4 All team is always ready to help. Contact us now!
