Search Engine Marketing ( SEM ) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
Search Engine Marketing may incorporate search engine optimization ( SEO ), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click ( PPC ) listings.
Search Engine Marketing is the wider discipline that incorporates search engine optimization.
Search Engine Marketing includes both paid search results (using tools like Google Adwords or Bing Ads, formerly known as Microsoft adCenter) and organic search results ( SEO ).
Search Engine Marketing uses paid advertising with AdWords or Bing Ads, pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click), article submissions, advertising and making sure SEO has been done.
Certified marketing experts work with you to develop a high-quality campaign that's targeted to your best local prospects.
Your text ads are shown to web and mobile searchers on all major search engines and dozens of local directories, so more people find your business, visit your site, and contact you.
